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Showing posts with label Apple iAd. Show all posts
Showing posts with label Apple iAd. Show all posts

Do the feds have a case against Apple?

6/11/2010 11:52:00 AM kenmouse , Posted in , , , 0 Comments

News analysis Apple's tweaking of the rules for which kind of ad networks can operate on its iPhone has prompted scrutiny from antitrust authorities, according to reports.

The Financial Times on Thursday said that two sources close to the situation have "taken an interest" in Apple's actions on Monday. Which agency would be charged with looking into it, isn't yet clear: either the Federal Trade Commission or the Department of Justice. But the FTC just spent months looking at the mobile-ad market from all angles for the recently closed Google/AdMob acquisition case, so the FTC would make sense.

The concern stems from Apple banning developers from using advertising in their iPhone applications that shares analytic data with "an advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple." The most prominent mobile-advertising service provider owned by or affiliated with a developer or distributor of mobile devices and mobile operating systems is AdMob, now owned by Google.

It would appear Apple is blocking a major competitor from its platform, but while still allowing plenty of other, smaller ad networks to play.

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iPhone 4, iOS4, iAd Round-up & more

6/09/2010 12:53:00 PM kenmouse , Posted in , , , , , , 0 Comments

iOS 4 gold works with any compatible iPhone / iPod touch via iTunes 9.2, jailbreak also updated

Want to get your hands on an iOS 4-equipped device now without being a registered Apple developer? As a number of readers have pointed out, it seems yesterday's gold build release works on any applicable iPhone / iPod touch whether or not its UDID has been sent to the dev center. Now that the previous restraint has been lifted, the only requirement now is a copy of iTunes 9.2 -- currently for Macs only and still blocked by the developer gate, but once you manage to obtain the appropriate files, the only thing in your path is time itself. Sure enough, we just got through installing the build on an unregistered iPhone without a hitch. Details available via Gumball Tech, and please, don't forget to back up your data ahead of time.

In less rule-abiding news, the not-quite-surgical hand of the jailbreak community has taken a gander at the gold. A developer known as msft.guy, whose previous credentials includes recently-released binary "which enabled blacksn0w unlock port for iPhone 3GS on iOS 4 Beta 4" according to Redmond Pie, has updated PwnageTool for yesterday's update. As always, proceed with that one at your own risk, and if you're curious but hesitant, the ever-reliable iPhone Dev Team promise a full jailbreak / unlock suite later this month. Either way, video proof is available after the break.

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Apple Announces iAd Mobile Advertising Platform

4/09/2010 01:23:00 AM kenmouse , Posted in , , , , 0 Comments

Today during its iPhone 4.0 developer preview, Steve Jobs announced Apple’s much-anticipated mobile advertising platform, iAd. This has been expected since Apple acquired mobile ad platform Quattro Wireless, after having AdMob snatched away by Google (though the FTC may recommend blocking that deal).


Apple will sell and host the ads, giving 60% of ad revenue back to developers, and Jobs says that developers can add ads to their apps “in an afternoon”. Unlike most mobile ads, which kick users outside of the application they’re currently using, iAd keeps users in the same app. In a jab at Flash, while showing an ad, Jobs said “Oh, by the way, all of this is done in HTML 5.”

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Apple to Unveil Mobile Advertising This Thursday?

4/07/2010 11:38:00 AM kenmouse , Posted in , , , 0 Comments


Here's an interesting little rumor that seems all too plausible: Peter Kafka at All Things Digital says sources are telling him Apple will announce a new mobile ad network based on its Quattro Wireless acquisition on Thursday at its iPhone OS 4 event, a report that jibes completely with what we learned about the iAd / AdKit framework present in the iPhone OS just last week. Kafka also says that Google will undoubtedly cheer the move on, since it's trying to convince the FTC to approve its $750m AdMob acquisition -- the presence of a formidable competitor like Apple in the mobile ad space makes the buyout seem more like healthy business and less like "evil monopoly that owns every ad on the internet and is stalking innocents for their flesh with Google Buzz." Our guess is that Apple will give developers a standard way to place ads in their apps using a new OS service and split the revenue 70/30, just like paid apps in the App Store, but that's just a shot in the dark -- we'll see what happens on Thursday.

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Apple rumored to introduce iAd on April 7th

3/28/2010 12:17:00 AM kenmouse , Posted in , , , 0 Comments

MediaPost reports that Apple's next next big thing, after iPads invade the world next weekend, will be iAd, a mobile advertising platform to be debuted April 7. Coffee dates and patent suits aside, this could be the true Apple-Google battleground.


Of course, if you've been reading the tea leaves, Apple's move into mobile advertising is anything but surprising. In January, they bought mobile advertising company Quattro for a reported $275 million, after Google snatched AdMob out from under them months before.

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