Intel needs to build its own iPad, iPhone
In the wake of Intel's hiring of a former Palm and Apple executive Mike Bell, Intel should short-circuit the ugly process of watching customers like Hewlett-Packard and Acer prattle about Intel-based tablets, then do nothing.
Friday's announcement stated that Bell "in his new role...will lead a team with the charter to build breakthrough smartphone reference designs with the explicit intent of accelerating Intel architecture into the market." A reference design--essentially a product blueprint for customers--will do little for seeding Intel-based designs in the brave new markets for smartphones and tablets.
In these markets, Intel does not carry the clout (potential for big revenue streams) as it does in PCs. (Remember the MID?) United Kingdom-based ARM does, however. Though a tiny chip company by comparison, it is surrounded by a satellite of big, muscular chip manufacturers (not unlike Intel) such as Samsung, Texas Instruments, and Qualcomm, who have big customers--Apple, Motorola, and RIM, to name a few. In tablets and smartphones, Intel is just another chipmaker--and not seen as competitive, to boot.




7/19/2010 11:08:00 AM
kenmouse
, Posted in
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