Microsoft's Windows Phone 7 potential marketing pitch: 'I'm a phone too'
7/30/2010 04:08:00 PM
kenmouse
, Posted in
Microsoft CEO Steve Ballmer gave analysts a glimpse at the software giant’s potential marketing around Windows Phone 7. The plan: Let Windows Phone 7 ride shotgun with Windows 7. The possible punchline: “I’m a phone too.”
Here’s a slide from Ballmer’s presentation:
Will this pitch work? Ballmer thinks the ‘I’m a phone too’ line certainly won’t hurt. He said:
I think it’s probably fair to say we have a lot of work to do and all not going to happen over night. The opportunity to do interesting work, differentiated work, to build marketshare, it is actually pretty good in the phone space right now.
Here’s a slide from Ballmer’s presentation:
Will this pitch work? Ballmer thinks the ‘I’m a phone too’ line certainly won’t hurt. He said:
I think it’s probably fair to say we have a lot of work to do and all not going to happen over night. The opportunity to do interesting work, differentiated work, to build marketshare, it is actually pretty good in the phone space right now.
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