Microsoft, Facebook unveil deeper social search on Bing
10/14/2010 10:45:00 AM
kenmouse
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Microsoft's Qi Lu, president of Microsoft Online Services, and Facebook founder and CEO Mark Zuckerberg held a press conference at Microsoft's Silicon Valley headquarters to announce an extension of a long-running partnership between the two companies to feature Facebook profiles and a "liked by your friends" section that takes advantage of the way that Web publishers have implemented Facebook's "like" button on their sites.
Over the last couple of years there has been a splintering of the Web, dividing into the "topical" Web organized around documents and the "social" Web organized around people, Lu said. "We want to make social people first-class citizens of the search experience," he said.
Microsoft will start rolling out the features later today, said Bing head Yusuf Mehdi. Bing users will see a little pop-up window in the upper right-hand corner of their screens that asks them if they want to link their Bing accounts and their Facebook accounts. If you decline the offer, your Facebook profile and likes will not be shown on Bing, Mehdi said, and you can also delete Bing from your Facebook applications if you decide later to exclude your data. Microsoft will show the reminder five times.



