Ella in [Down With Love] Takes A Leaf to Copy [Apple Daily]’s Dong News
1/12/2010 12:21:00 PM
kenmouse
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GTV and CTV’s have an array of publicity gimmicks for their latest drama serial – [Down With Love]. Recently they even imitated Apple Daily’s Dong (*lit transl: Move) News to mask Ella’s face to create a mysterious feel to attract viewers. In addition, the TV stations also launched the serial’s MV showcasing photos from the serial to feature the theme song sang by Jerry for [DWL]. Since the launch of the song, netizens were full of praise for the sweet romantic feel conveyed through his vocals. According to sources, he was thinking about Ella when he recorded the song in the studio.
Apple Daily’s Dong News has attracted much attention and discussions from all walks of life and now [DWL] also launched their version of “Lai” News (Click to watch the news). The attempt seems to be an imitation from the recent Apple Daily’s creativity. But GTV Deputy Director Cai Fei Qiao clarified in response, “We named the publicity as ‘Lai’ News as it was taken from our serial’s title ‘Jui Xiang Lai Zhe Ni’. We are inspired to do these series of ‘Ad-Publicity’ from the many kuso (innovative, spontaneous - slang in Taiwan) self-recordings posted by members of the public on the internet which attracted many viewers. These clips also bring out the current affairs and bread and butter issues of our citizens’ daily lives, yet drawing parallel to our storyline.” Lai News will adopt a reporting style to bring out 3 pieces of news – the 1st being [Economy Downturn, Girls Ought To Be Self Reliant]. Ella is featured as the main character in this news, as the newscaster described about her hectic and difficult life of having to take on 4 jobs in a day – being a construction worker, fridge mover etc. Other than not letting viewers hear Ella’s voice, the TV stations also masked her face. Some audience actually thought the news was real and even commented, “Why, the girl resembled Ella very much!” When they later learnt of the TV stations’s publicity creativity, they were full of praise for it too.
GTV also recently launched an MV (Click to watch the English subbed MV), featuring the photos taken from the scenes of [DWL]. The catchy theme song – [Down With Love] is sang by Jerry, featuring customised lyrics for its storyline. Many people who have heard the song find it very sweet, giving them the urge to fall in love and romance. In response, Jerry’s manager, Fenny said, “When recording the song, Jerry reminisced about the memories during filming. He wishes to sing this song to Ella.” [Down With Love] will hold its debut telecast function on 20 January 2010. Since 2 weeks ago, GTV has been receiving non-stop phone calls from fans of Jerry and Ella enquiring if they could enter the venue. In response, GTV clarified that fans will not be allowed into the venue of the debut telecast function.
Apple Daily’s Dong News has attracted much attention and discussions from all walks of life and now [DWL] also launched their version of “Lai” News (Click to watch the news). The attempt seems to be an imitation from the recent Apple Daily’s creativity. But GTV Deputy Director Cai Fei Qiao clarified in response, “We named the publicity as ‘Lai’ News as it was taken from our serial’s title ‘Jui Xiang Lai Zhe Ni’. We are inspired to do these series of ‘Ad-Publicity’ from the many kuso (innovative, spontaneous - slang in Taiwan) self-recordings posted by members of the public on the internet which attracted many viewers. These clips also bring out the current affairs and bread and butter issues of our citizens’ daily lives, yet drawing parallel to our storyline.” Lai News will adopt a reporting style to bring out 3 pieces of news – the 1st being [Economy Downturn, Girls Ought To Be Self Reliant]. Ella is featured as the main character in this news, as the newscaster described about her hectic and difficult life of having to take on 4 jobs in a day – being a construction worker, fridge mover etc. Other than not letting viewers hear Ella’s voice, the TV stations also masked her face. Some audience actually thought the news was real and even commented, “Why, the girl resembled Ella very much!” When they later learnt of the TV stations’s publicity creativity, they were full of praise for it too.
GTV also recently launched an MV (Click to watch the English subbed MV), featuring the photos taken from the scenes of [DWL]. The catchy theme song – [Down With Love] is sang by Jerry, featuring customised lyrics for its storyline. Many people who have heard the song find it very sweet, giving them the urge to fall in love and romance. In response, Jerry’s manager, Fenny said, “When recording the song, Jerry reminisced about the memories during filming. He wishes to sing this song to Ella.” [Down With Love] will hold its debut telecast function on 20 January 2010. Since 2 weeks ago, GTV has been receiving non-stop phone calls from fans of Jerry and Ella enquiring if they could enter the venue. In response, GTV clarified that fans will not be allowed into the venue of the debut telecast function.
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