Rihanna Abhors Music Video Product Placement
4/07/2010 01:33:00 AM
kenmouse
, Posted in
Listen up, music stars: Rihanna has something to say about singers who agree to lucrative cash bonuses for littering their music videos with product placement. Just last week, handlers for former Destiny’s Child star Kelly Rowland sent out a mass email seeking commercial sponsors to pay to have their products strategically placed in the star’s forthcoming comeback vid. Rihanna, on the other hand, loathes artists who sell out to be “commercial.”
“I don’t like things to be so commercial. I hate product placement in my videos. Videos should just tell the story of the song. With product placement it becomes this big ad campaign. I just don’t like that. Sometimes we have to, for whatever polit-ical reason, but it’s never my first choice,” says Rihanna, who launched her fourth album Rated R with help from communication giant Nokia.
Guess we know what she thought of the “Telephone” video!
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