“Shrek” VMAN Photo Spread Stirring Up Controversy At DreamWorks
4/15/2010 01:25:00 AM
kenmouse
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Bosses at DreamWorks Studios — a division of Paramount — are none too pleased with the latest adventure of Shrek and his friends. Celebrity photog Ellen von Unwerth snapped Fiona, Donkey, Puss in Boots and the rest of the inhabitants of Far Far Away on location at The Standard New York for the upcoming summer issue of VMAN Magazine.
This year’s V Model/Ford Models search winner Emma Dumont is featured scantily-clad and snuggled up Shrek characters in the bizarre shoot. The green ogre and his castmates will be featured in the summer edition of VMAN. The 144-page glossy magazine goes on sale April 20, a day before the third installment of the hugely-successful franchise — Shrek Forever After – premieres at the Tribeca Film Festival in New York City.
However, DreamWorks is now concerned that the images — which featured Fiona lounging with bare-chested male models and Puss being fed grapes by a well-sculpted hunk — may be too racy for the family-friendly characters.
What do you expect when Nicola Formichetti, best known as Lady Gaga’s stylist, was largely responsible for creating the theme?
“While we do respect VMAN’s creative vision, the shoot did not turn out the way originally envisioned when the idea was first presented by the magazine,” a Paramount spokesperson said Tuesday. “In hindsight, we would have declined to include the Shrek characters in such a magazine spread.”
According to The Hollywood Reporter, DreamWorks Animation was expecting a less provocative shoot because VMAN editors promised that the spread would be similar in nature to the one Harper’s Bazaar put together of the characters from TV’s The Simpsons in 2008.
The Reporter writes: “VMAN initially offered its cover to Shrek, but Paramount declined that treatment. When the magazine’s editors came back suggesting an inside spread, Paramount executives — with visions of a successful “Simpsons”-like marketing ploy dancing in their collective heads — gave VMAN the OK.”
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