Apple Reported $3.07 Billion Profit in Second Quarter 2010

Apple has just reported financial results for the January-March 2010 quarter, and the triumphant march of iPhone seems to continue unabated.

Apple has sold 8.75 million iPhones in the last 3 months – 2.3 times more then the same quarter a year ago, or 131% YoY growth rate. Which is actually higher then the growth rate Apple had last year, from a much smaller base then, as well. And, at about $600 a pop, this translates into a hefty $5.75 billion revenue from iPhone sales.

We’ll have to wait until Nokia, RIM, Samsung, HTC, Motorola and others report their numbers, to see how that translates into the market share gains in a hotly contested smartphone category. Still, with a unit number growth like that, there bound to be at least some gains here, no matter what.

But there were some interesting things mentioned during the conference call.

Apple execs told us about some pretty cool sales growth numbers overseas – Asia/Pacific – 484%, Europe – 183%. And then, talking about their performance relative to the overall smartphone market share – said that iPhone outgrew the market 3 times, with the numbers “better outside the U.S., then inside“. They also mentioned great results from U.K. and Ireland, where they went from exclusive to multi-carrier sales.

Which, IMHO, indicates that iPhone growth in it’s most mature market – U.S. – is tapering off, with most of the new growth coming from new markets, and old markets, where Apple added new carrier partners to promote the handset.



Make no mistake, there’s huge reserve for iPhone unit growth worldwide. Apple is still exclusive on AT&T in it’s home, U.S. market, where adding Verizon, Sprint and T-Mobile to the mix can easily double iPhone sales overnight. Then there is the biggest European market – Germany, and also Spain, where iPhone is also exclusive to a single carrier.

Nevertheless, the slowdown of U.S. sales growth could indicate the limits that Apple may hit in a year or two, with it’s current iPhone strategy.

1 Response to "Apple Reported $3.07 Billion Profit in Second Quarter 2010"

  1. I'm interested to see what the numbers will be like once they report on the sales of the iPad. Anyone want to take a guess as to whether the iPad will take sales away from other products?

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