WSJ iPad subscription officially $17.29 per month -- is Murdoch insane?; IBooks App

So we now have the official price for the WSJ iPad app subscription: $3.99 per week with a monthly credit card charge of $17.29. For that you get subscriber-only content areas such as Business and Markets with access to a 7 day archive that can be downloaded and read at any time. It also offers personalization features and the ability to save sections and articles for later reading. And hey, it's actually a bit less than the rumored $17.99 rate. Without the subscription, the free WSJ iPad app is limited to top articles and market data. Here's the catch: a subscription to both the print and online versions of the Wall Street Journal will currently set you back just $2.69 per week (plus 2 weeks free) for a monthly bill of $11.67... eleven dollars and sixty seven cents. Granted the WSJ claims that the 80% discount is a limited time offer but these newsstand discounts are always available in some form. Greed or insanity? Either way, a pricing model like this won't save print.

Update: Fine print says, "Already a WSJ subscriber? Get full access to the iPad™ app for a limited time." That offers some hope to existing subscribers but doesn't make the prospect of subscribing any more attractive to new customers. Unless of course the whole iPad rate can be circumvented by obtaining a login ID and password via the cheaper online-only rate (currently set for $1.99/wk or $8.62/mth). Who's going to try this on Saturday?



iBooks app meets App Store, produces US-only iBookstore offspring


Get ready to welcome some amazing wood grain effects into your lives, future iPad owners, for the iBooks app has just landed at the App Store. Proudly proclaimed as being "designed exclusively for the iPad," this app gives you direct access to the iBookstore, which will offer free samples of books ahead of purchase and a brand new way for you to channel money into Cupertino pockets. Built-in search, highlighting and bookmarking features are augmented by text-to-speech functionality and ePub format support. Funnily enough, iBooks will only support DRM-free ePub files sourced from outside the iBookstore, but no mention is made as to whether its own wares will be similarly unimpeded. Speaking of restrictions, the whole operation is still limited to the United States, leaving the Stephen Frys of this world sighing wistfully from across the pond.

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