Nokia Says Preorders for N8 Smartphone Are Strongest Company Has Ever Seen
9/14/2010 08:01:00 PM
kenmouse
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Nokia Oyj, trying to claw back ground lost to Apple Inc.’s iPhone, said its new N8 smartphone got the most preorders the company has ever had for any product.
The N8, showcased today, is the “start of something truly big,” Anssi Vanjoki, the company’s outgoing smartphones chief, said at the Nokia World summit in London. The device offers a completely new user experience, he said.
For Nokia, which last week appointed Microsoft Corp.’s Stephen Elop as chief executive officer, the touchscreen N8 is the latest effort to take on the iPhone and handsets based on Google Inc.’s Android operating system. The N8, announced in April, has an anodized aluminum case surrounding a 3.5-inch screen, with streaming and on-demand television services to show it off.
“The N8 is certainly a step in the right direction, it’s much more multimedia,” Per Lindberg, an independent technology analyst at MF Global in London, told Marayam Nemazee on Bloomberg Television’s “Countdown.” “But whether it will move Nokia’s market share upwards is more debatable,” he said adding that Android phones are becoming an “formidable force.”
Android phones will outnumber Apple units by 2012, according to researcher iSuppli Corp.
Nokia, the world’s biggest maker of mobile phones, today also introduced a family of new smartphones based on the Symbian platform. The C6, C7 and E7 smartphones will begin shipping by the end of the year, Nokia said. The E7 is an enterprise version of the N8 with a full slide-out Qwerty keyboard and an 4-inch display.
Shares Slump
Nokia shares have slumped 60 percent since Apple introduced the iPhone in June 2007 and the company’s market share in smartphones, the fastest-growing part of the industry, has shrunk. The struggle to develop a smartphone with the same mass appeal forced Espoo, Finland-based Nokia to cut prices, sacrificing profits to defend its market share.
Nokia yesterday said that Vanjoki, a 20-year Nokia veteran, resigned and will stay in his job for now. He became the first casualty of the change at the top of the company after Nokia last week appointed Microsoft Corp.’s business division president, Stephen Elop, to take over from Olli-Pekka Kallasvuo as CEO.
The N8, showcased today, is the “start of something truly big,” Anssi Vanjoki, the company’s outgoing smartphones chief, said at the Nokia World summit in London. The device offers a completely new user experience, he said.
For Nokia, which last week appointed Microsoft Corp.’s Stephen Elop as chief executive officer, the touchscreen N8 is the latest effort to take on the iPhone and handsets based on Google Inc.’s Android operating system. The N8, announced in April, has an anodized aluminum case surrounding a 3.5-inch screen, with streaming and on-demand television services to show it off.
“The N8 is certainly a step in the right direction, it’s much more multimedia,” Per Lindberg, an independent technology analyst at MF Global in London, told Marayam Nemazee on Bloomberg Television’s “Countdown.” “But whether it will move Nokia’s market share upwards is more debatable,” he said adding that Android phones are becoming an “formidable force.”
Android phones will outnumber Apple units by 2012, according to researcher iSuppli Corp.
Nokia, the world’s biggest maker of mobile phones, today also introduced a family of new smartphones based on the Symbian platform. The C6, C7 and E7 smartphones will begin shipping by the end of the year, Nokia said. The E7 is an enterprise version of the N8 with a full slide-out Qwerty keyboard and an 4-inch display.
Shares Slump
Nokia shares have slumped 60 percent since Apple introduced the iPhone in June 2007 and the company’s market share in smartphones, the fastest-growing part of the industry, has shrunk. The struggle to develop a smartphone with the same mass appeal forced Espoo, Finland-based Nokia to cut prices, sacrificing profits to defend its market share.
Nokia yesterday said that Vanjoki, a 20-year Nokia veteran, resigned and will stay in his job for now. He became the first casualty of the change at the top of the company after Nokia last week appointed Microsoft Corp.’s business division president, Stephen Elop, to take over from Olli-Pekka Kallasvuo as CEO.
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