Jennifer Aniston Fragrance Lolavie Coming Summer 2010 [Perfume Ad]
4/17/2010 12:46:00 PM
kenmouse
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It’s official: America’s Sweetheart Jennifer Aniston launching a new fragrance this summer called Lolavie. She talked with Women’s Wear Daily (WWD) about her decision to join Kim Kardashian, Beyonce, Jennifer Lopez, and the numerous other celebs crowding the perfume counter, and revealed a new ad that shows her lounging on a rock, wrapped in a towel — shivering.
“It’s been a year-and-a-half journey. I’d been asked to do things before, and it never felt organic,” Aniston told WWD Friday. “But when Leon [Falic, president of the Falic Fashion Group] approached me to be involved with the process from inception to fruition, I thought, ‘This could be a creative expression,’” she explained.
Aniston, who has yet to reveal the scent of the perfume, noted that she’s worked hard to make sure her scent “smells natural.”
Lolavie will launched this June at Harrods in London. A release date has not yet been confirmed for the US.
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