Rihanna Doritos Ad “Who’s That Chick” [VIDEO]
10/20/2010 04:57:00 PM
kenmouse
, Posted in
This week, Doritos debuted its new partnership with pop star Rihanna. Just a few weeks shy of the release of her fifth disc, Loud, the island-born beauty teams up with the snack food giant for the release of a special David Guetta-produced single, titled “Who’s That Chick?” It’s all a part of Doritos’ Late Night ad campaign, a promotional effort that the company touts as a “one-of-a-kind, interactive music experience.”
Here’s how it works: Fans are able to see Rihanna’s video by pointing a graphic symbol located on the back of Doritos Late Night special-edition bags at a Web cam. Depending on how fans position the bag, one of two different pop-up videos will appear. Online viewers may choose between RiRi’s bright and colorful light side or her sexy and sassy dark side HERE.
Here’s how it works: Fans are able to see Rihanna’s video by pointing a graphic symbol located on the back of Doritos Late Night special-edition bags at a Web cam. Depending on how fans position the bag, one of two different pop-up videos will appear. Online viewers may choose between RiRi’s bright and colorful light side or her sexy and sassy dark side HERE.
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