Katherine Heigl and Co. Can't Heat Up the Summer
6/07/2010 12:55:00 PM
kenmouse
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A year ago, Up was hot, and The Hangover was hotter.
That was then. This is the cooled-off now.
The Katherine Heigl-Ashton Kutcher team-up Killers bowed in third place at the weekend box office, with an estimated $16.1 million, while the Judd Apatow-approved comedy Get Him to the Greek took second, with $17.4 million. Put 'em together, and what did you get?
A combined gross that's less than what The Hangover (or Up) did this time last summer.
The other new wide releases, the family comedy Marmaduke ($11.3 million) and the horror movie Splice ($7.5 million), were even less potent.
Shrek Forever After managed its third straight box-office win on the strength of a $25.3 million Friday-Sunday—a gross that would've put it in third place on this weekend last year.
"The last two weeks have been a disaster really," Exhibitor Relations' Jeff Bock said today. "Usually, we see these kind of grosses for films in August."
Studio execs were more optimistic, as is their right, saying they expected things to heat up as schools let out kids—and potential moviegoers—for the summer.
That was then. This is the cooled-off now.
The Katherine Heigl-Ashton Kutcher team-up Killers bowed in third place at the weekend box office, with an estimated $16.1 million, while the Judd Apatow-approved comedy Get Him to the Greek took second, with $17.4 million. Put 'em together, and what did you get?
A combined gross that's less than what The Hangover (or Up) did this time last summer.
The other new wide releases, the family comedy Marmaduke ($11.3 million) and the horror movie Splice ($7.5 million), were even less potent.
Shrek Forever After managed its third straight box-office win on the strength of a $25.3 million Friday-Sunday—a gross that would've put it in third place on this weekend last year.
"The last two weeks have been a disaster really," Exhibitor Relations' Jeff Bock said today. "Usually, we see these kind of grosses for films in August."
Studio execs were more optimistic, as is their right, saying they expected things to heat up as schools let out kids—and potential moviegoers—for the summer.