Is There Any Real Dirt on Selena Gomez?

How come everybody seems to love Selena Gomez? You can't go anywhere to look for dirt on this girl.

And thus the circle was squared: Your second sentence essentially answers—or at least partially answers—your question.

Tweens love Selena Gomez because—aside from her hit show (Wizards of Waverly Place, people) and music, of course—she offers just enough bubblegum intrigue to reel you in without grossing you out.

This is not Britney Spears, with her icky bare feet traipsing in and out of public bathrooms, and her erstwhile bald head leering into a paparazzi lens, and her stripper poles, and her...ew. Britney is too much for that crowd. Tweenies just want to watch some TV and, um, hear a cool song, and pretend that their favorite stars are engaged in feuds.

Nobody—except for maybe Demi Lovato or Miley Cyrus—provides a better canvas for that kind of pink sparkly unicorn fantasy.

Exactly what is Selena's magic formula? Well...

Let me make you a list. The kids, they love the lists:

1. She doesn't drag us down with her silly indie dreams: Sure, Gomez wants to "evolve into more acoustic stuff," as she once put it to a reporter. But until then, she'll give the kids exactly what they want, like the light, fun stuff off her first CD.

2. She's seen as fresher and less slick than her more established peers. "Selena is part of the brilliant Disney marketing machine," pop culture and tween social media expert Ashley Dos Santos notes. "That being said, they aren't making something out of nothing. Selena Gomez is the untarnished, multicultural version of Miley Cyrus."

Translated: Selena is merely hyperpackaged instead of all-out megapackaged.

3. She has both a famous BFF (Lovato) and a famous alleged feud (Cyrus). Gomez has denied she's feuding with Cyrus, but no matter. Which one is the total BITCH?

4. Speaking of fresher, she reaches more than one demographic. "Gomez serves as a role model for other little girls from diverse ethnic backgrounds who are searching for cultural representations of themselves in the media," Dos Santos points out.

5. And, of course, she makes entertainment that kids like. In the case of her hit franchise, Wizards of Waverly Place, really, really like. Back in August of this year, the Wizards TV movie drew in 11.4 million viewers for its Friday-night premiere. That made it the second-highest-rated entertainment telecast on cable over the past two years.

Still in the No. 1 spot? High School Musical 2. We can't all be Zefron, after all.

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