Emblaze First ELSE struts new UI in video demo

Still curious about the First ELSE smartphone and its nifty user-interface? Various videos of the handset in action have emerged, including a five minute UI demo from the ELSE’s launch in London this week. The handset is based on the Access Linux Platform 3.0, onto the open-source underpinnings of which designers Emblaze Mobile built the sPlay menu system, which is intended to be navigated via the right-hand thumb.

Rather than digging through numerous menus and pop-up boxes, sPlay aims to keep a consistent UI throughout the ELSE handset. We touched upon its more headline-grabbing functionality yesterday – the phone will record voice calls and store them along with records of when the call was made, and there are GPS-linked contextual reminders which flag up alerts whenever you’re near a preset position, for instance a shopping list while you’re near a supermarket – but Emblaze are planning an app store and building up to an SDK release for more functionality.

Hardware, meanwhile, centers around a 3.5-inch capacitive touchscreen running at DROID-like 854 x 480 resolution, above which runs a row of OLED status indicators. The CPU is Texas Instruments’ OMAP 3430 chip, as you’ll find in the iPhone 3GS, and there’s a 5-megapixel camera around the back. Connectivity includes WiFi, Bluetooth and HSDPA.

It remains to be seen whether the ELSE can get to market and pick up sufficient user-share, or whether third-party developers really will jump on board (and maintain that clever UI). There’s no announced release date as yet, nor pricing details.

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