The App Store Holiday Effect In Action
12/29/2009 11:49:00 AM
kenmouse
, Posted in
We knew that the holidays were going to be super busy for iPhone developers — in a good way. Gaming community platform PlayHaven and mobile ad exchange Mobclix released data yesterday saying that iPhone game usage is likely to set record in the week between Christmas and New Year’s Day, called a “Game Rush,” with usage 28 times greater than the same weekly period last year.One developer, Oliver Cameron of Taptivate, the developer of Voices (an application that morphs your voice into different sounds like Darth Vader, Chipmunks, etc), sent me an email saying that sales have been through the roof for them, and their app is now in the 44th spot because of the “Game Rush” as they’re calling it. It’s one of those “it’s stupid but fun” kind of apps that usually move well when people are looking for quick apps to download.
Cameron mentioned that sales were as high as 18,769 downloads of the $0.99 app on December 25th. So if you do the math, that’s $18,581.31 in sales, not including Apple’s 30% cut. If you included Apple’s cut, the app made $12,688 in one day. Those are some pretty crazy numbers, regardless. Check out a graph of Voice’s sales numbers below as well.
The app in total has made a little more then $250,000 sales, which got me thinking: If this app is #44 on the App Store, imagine what the number one and two apps were doing (Skee-Ball and Live Cams). We also just spoke with Colin Smith, Vice President of Freeverse, which said that their application, Skee-Ball sold 47,926 units — which is about 10x what it did the previous Friday. Another one of their apps, Flick Fishing, sold 31,741 units on Christmas day.
We’re also hearing that an app which has been one of the most popular since the launch of the App Store 18 months ago, saw its downloads on Christmas Day double its previous record for a single day.
All of this could well point to the possibility that Apple itself set a record in the amount of iPhones and iPod Touches sold during the holiday season.
Update: More numbers are coming in. Lima Sky’s Doodle Jump, which just hit the 1 million download mark about a week ago, managed to sell 80,000 units on Christmas day alone. Two days prior, they were pushing around 15,000 per day; two days later, they were hovering around 35,000. All in all, they sold 197,821 copies between 12/23 and 12/27 – at .99c a pop, we’re calculating that they took in just shy of $139,000 after Apple’s cut.
Update: Even more numbers to report as Tapulous, developers of the popular Tap Tap Revenge series, check in with good news. They’ve pulled down over 2 million installs of Tap Tap Revenge 3 since going free last Wednesday, 700,000 of which came on Christmas day. Between Tap Tap Revenge 1/2/3 and the Metallica/Lady GaGa editions, Tapulous now has 5 applications in the Top 100 grossing apps.
0 Response to "The App Store Holiday Effect In Action"
Post a Comment
Leave Your Thoughts & We Will Discuss Together