Angelina Jolie St. John Campaign Dropped
1/09/2010 12:19:00 PM
kenmouse
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Angelina Jolie will be having a little less face time on magazines and billboards — the stunning actress has been dropped as the face of the St. John fashion house, Women’s Wear Daily said on Friday.
“[Jolie] overshadowed the brand,” according St. John’s chief executive officer Glenn McMahon, who says Angie’s celebrity status was too much for the label. “We wanted to make a clean break from
actresses and steer away from blondes and cleanse the palette.”
“We needed to show a modern point of view of St. John,” McMahon added. “We have evolved.”
Redhead Karen Elson has replaced Jolie as St. John’s Spring/Summer 2010 spokesmodel.
“[Jolie] overshadowed the brand,” according St. John’s chief executive officer Glenn McMahon, who says Angie’s celebrity status was too much for the label. “We wanted to make a clean break from
actresses and steer away from blondes and cleanse the palette.”
“We needed to show a modern point of view of St. John,” McMahon added. “We have evolved.”
Redhead Karen Elson has replaced Jolie as St. John’s Spring/Summer 2010 spokesmodel.
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