KAT-TUN Kamenashi Nude in Shaver CM!

KAT-TUN member Kazuya Kamenashi (亀梨和也) was assigned as the spokesman of Panasonic shaver brand "Rum Dash" and appeared in the campaign press conference on March 16th.


Kamenashi showed up in suits and talked about the new CM of the product which will be aired from April 1st, in which Kamenashi is taking a shower with upper body undressed, and then takes a shave. With water dripping down his body, he shows a sexy charm in the CM.



According to Kamenashi, he was quite nervous at the beginning, "It's my first experience of nude CM shooting and with large quantity of water in the bathtub. And we spent a lot of time shooting the scene of shaving." he seemed satisfied, "They made me good-looking on the CM. It's good to take clothes off."

Kamenashi has his own experience in beauty treatment as well. In addition to shaving, he will use humidifier after the shower to keep moisture. "I like everything about beauty, so I am using a humidifier. That's amazing! I will turn it on in the dress room, after the shower before I put up lotion, or before the makeup for work."

"Dash Rum" is produced with the concept "shaving while showering". And on the survey result that indicated more and more young men use safe razor for shaving, Kamenashi said: "I used to shave at the wash basin, and I didn't know we can use an electric shaver while showering." also, about the colorful design of the product, "It changed the image of shaving. I used white one in the CM and it looked cool! It's quite rare to use a red shaver, isn't it?" Kamenashi spoke highly of the product.

Advertisement of Kamenashi's silhouette behind a shower curtain can be seen at the main railway stations from March 29th to 31st, and will be changed into new posters on April 1st. A campaign event will be held at Shibuya 109 on April 17th and 18th.

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