Android ahead of iPhone OS in Q1 2010 US smartphone market
5/11/2010 12:53:00 AM
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Analysts NPD are claiming that, by their count, Android has crept past Apple to take the number two spot of most popular smartphone operating systems in the US. Based on figures from Q1 2010, Android-based devices accounted for 28-percent of smartphone unit sales, ahead of Apple’s iPhone OS at 21-percent but still lagging behind RIM’s BlackBerry OS at 36-percent.
The shift in balance is being credited to strong promotional pushes by US carriers to drive Android device adoption, particularly in the face of the iPhone’s current exclusivity on AT&T. ”In order to compete with the iPhone,” NPD analyst Ross Rubin explains, “Verizon Wireless has expanded its buy-one-get-one offer beyond RIM devices to now include all of their smartphones.” This promotion saw particularly strong sales of the DROID, DROID Eris, and Blackberry Curve.
Nonetheless, AT&T’s smartphone sales alone accounted for 32-percent of the smartphone market in the US as a whole, ahead of Verizon’s 30-percent, T-Mobile’s 17-percent and Sprint’s 15-percent. It’s possible that the situation may not change until Q3 2010, when the new iPhone HD is expected to make its sales debut.
The shift in balance is being credited to strong promotional pushes by US carriers to drive Android device adoption, particularly in the face of the iPhone’s current exclusivity on AT&T. ”In order to compete with the iPhone,” NPD analyst Ross Rubin explains, “Verizon Wireless has expanded its buy-one-get-one offer beyond RIM devices to now include all of their smartphones.” This promotion saw particularly strong sales of the DROID, DROID Eris, and Blackberry Curve.
Nonetheless, AT&T’s smartphone sales alone accounted for 32-percent of the smartphone market in the US as a whole, ahead of Verizon’s 30-percent, T-Mobile’s 17-percent and Sprint’s 15-percent. It’s possible that the situation may not change until Q3 2010, when the new iPhone HD is expected to make its sales debut.
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