Box Office Preview: 'Easy A' Should Have It Easy
9/17/2010 02:15:00 AM
kenmouse
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Sony's debuting "Easy A" is likely to get an easy A — and around $30 million — from movie audiences this weekend as tweens, teens and John Hughes fans everywhere celebrate this innovative riff on the classic Nathaniel Hawthorne tale "The Scarlet Letter."With clear affection for the classic Hughes comedies, director Will Gluck and screenwriter Bert V. Royal deliver edgy dialogue ripped straight from the "Juno" playbook, along with an offbeat visual style and an endearing performance by Emma Stone — all sure to make 'Easy A' a must assignment for the high school crowd.
There's certainly a bunch of evil going on in theaters of late. First we had "The Last Exorcism," then we got "Resident Evil" and now we have "Devil" arriving from Universal Pictures. Advertised as coming from the mind of M. Night Shyamalan, this film may do for the elevator what "Jaws" did for the beach. Boasting a terrifically creepy ad campaign, "Devil" will likely scare up grosses around $20 million while simultaneously increasing the use of stairwells everywhere.
Warner Bros.' new bank-heist thriller "The Town," with Ben Affleck as director and co-star, has Oscar written all over it and should appeal to sophisticated audiences looking for a high-quality drama that doesn't skimp on the action. It could bag as much as $18 million, and long-term prospects look solid with strong word-of-mouth likely to propel the film well into the fall movie season.
Milla Jovovich, who so effectively packed theaters last weekend in Sony's "Resident Evil: Afterlife," has been backed up by solid 3-D and IMAX powered grosses all week long and will likely remain in the fight at No. 4 with a gross in the $10 to $12 million range.
Rounding out the top five should be the animated 3-D wolf tale "Alpha and Omega" from Lionsgate, with a likely take of just under $10 million.
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