'Never a failure, always a lesson': The words Rihanna has had tattooed back to front on her collarbone
Rihanna's fascination with body art is developing into an obsession - after the gun inked onto her ribcage, she's had a proverb tattooed onto her collar bone.
The empowering message appears to be entirely for her own benefit, however, because it's been etched on back to front.
The tattoo reads: 'Never a failure, always a lesson' and she'll be able to take strength from it every time she sees it in the mirror.
The hard-working 21-year-old had it done earlier this week in New York before she flew to London, where she had a date at the Westfield mall yesterday.
Owner and artist Keith 'Bang Bang' McCurdy, who drew the tattoo at his East Side Ink parlour, told U.S. magazine OK! Weekly: 'She told me in advance she’d be coming, and then when she got there, she told me what she wanted: "Never a failure, always a lesson," but written backwards.
'I asked her why she wanted that and she said, "It’s kind of my motto in life for everything. Instead of considering things to be mistakes, considering them lessons.”
Because this piece of body art is so personal to Rihanna, the popstar decided she didn’t want this new ink to be as obvious as the ones she already has.
'She said that she wanted to do it in grey, rather than black, because she wanted it to be more subtle,' Bang Bang explained. 'She didn’t want it to draw too much attention.'
But attention is just what Rihanna needs right now, as she sets about plugging her new album Rated R, which went to No.4 last month on the U.S. album charts.
It has now slipped 10 spots to No.14, having sold 59,000 copies this week, compared to Susan Boyle's offering, I Dreamed A Dream, which remains at the top spot having shifted 527,000 in two weeks.
Rihanna is surely one of hte most tireless self-promoters on the circuit.
She was only in Britain a week and a half ago performing on the X Factor but she flew back in to announce the dates of her UK arena tour at Westfield shopping centre in Shepherd's Bush.
In between times, she appeared at a Rated R party in New York and on Saturday Night Live in the U.S. singing Hard with Young Jeezy.
She also put in an appearance at the launch of a music video website, VEVO, at Skylight Studio, in New York City, with Mariah Carey and Taylor Swift, and even found time to watch the New York Knicks basketball team at Madison Square Garden.
Despite all the gruelling travelling, the Barbadian looked absolutely flawless as usual in a white faux fur cardigan, bling necklace and black leggings.
Tickets for the UK tour go on sale at 9am on Friday December 11 and she will begin the shows in Birmingham on May 7 before ending the run in Glasgow on May 19.
She will also play gigs at the Liverpool Echo Arena, London's O2, Sheffield Arena, Nottingham Trent FM Arena, Manchester MEN and Newcastle Metro Arena.
The empowering message appears to be entirely for her own benefit, however, because it's been etched on back to front.
The tattoo reads: 'Never a failure, always a lesson' and she'll be able to take strength from it every time she sees it in the mirror.
The hard-working 21-year-old had it done earlier this week in New York before she flew to London, where she had a date at the Westfield mall yesterday.
Owner and artist Keith 'Bang Bang' McCurdy, who drew the tattoo at his East Side Ink parlour, told U.S. magazine OK! Weekly: 'She told me in advance she’d be coming, and then when she got there, she told me what she wanted: "Never a failure, always a lesson," but written backwards.
'I asked her why she wanted that and she said, "It’s kind of my motto in life for everything. Instead of considering things to be mistakes, considering them lessons.”
Because this piece of body art is so personal to Rihanna, the popstar decided she didn’t want this new ink to be as obvious as the ones she already has.
'She said that she wanted to do it in grey, rather than black, because she wanted it to be more subtle,' Bang Bang explained. 'She didn’t want it to draw too much attention.'
But attention is just what Rihanna needs right now, as she sets about plugging her new album Rated R, which went to No.4 last month on the U.S. album charts.
It has now slipped 10 spots to No.14, having sold 59,000 copies this week, compared to Susan Boyle's offering, I Dreamed A Dream, which remains at the top spot having shifted 527,000 in two weeks.
Rihanna is surely one of hte most tireless self-promoters on the circuit.
She was only in Britain a week and a half ago performing on the X Factor but she flew back in to announce the dates of her UK arena tour at Westfield shopping centre in Shepherd's Bush.
In between times, she appeared at a Rated R party in New York and on Saturday Night Live in the U.S. singing Hard with Young Jeezy.
She also put in an appearance at the launch of a music video website, VEVO, at Skylight Studio, in New York City, with Mariah Carey and Taylor Swift, and even found time to watch the New York Knicks basketball team at Madison Square Garden.
Despite all the gruelling travelling, the Barbadian looked absolutely flawless as usual in a white faux fur cardigan, bling necklace and black leggings.
Tickets for the UK tour go on sale at 9am on Friday December 11 and she will begin the shows in Birmingham on May 7 before ending the run in Glasgow on May 19.
She will also play gigs at the Liverpool Echo Arena, London's O2, Sheffield Arena, Nottingham Trent FM Arena, Manchester MEN and Newcastle Metro Arena.
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