Lindsay Lohan Reportedly Suing E-Trade for Ad
3/10/2010 12:26:00 AM
kenmouse
, Posted in
Lindsay Lohan is reportedly suing the financial company E-Trade, insisting that the company's new commercial about a boyfriend-stealing, "milkaholic" baby -- who happens to be named Lindsay -- was modeled after her. Lohan reportedly wants $100 million, The NY Post reports. Lohan's lawyer, Stephanie Ovadia, told the newspaper that the actress has the same single-name recognition as Oprah or Madonna. "Many celebrities are known by one name only, and E-Trade is using that knowledge to profit," Ovadia said.
The actress filed a lawsuit yesterday in Nassau County Supreme Court over the commercial, which debuted during the Super Bowl this year. In the ad, a baby boy apologizes to his girlfriend via video chat for not calling her the night before. The suspicious girlfriend asks, "And that milkaholic Lindsay wasn't over?"
"Lindsay?" the boy replies, just before a baby girl sticks her head into the frame and slurs, "Milk-a-what?" Watch:
"They used the name Lindsay," Ovadia said. "They're using her name as a parody of her life. Why didn't they use the name Susan? This is a subliminal message. Everybody's talking about it and saying it's Lindsay Lohan."
According to the NY Post, Ovadia said, "E-Trade has violated Lohan's rights under New York state civil-rights law and used her 'name and characterization' in business without paying her or getting her approval."
Ovadia wants to force the spot off the air, claiming Lohan is owed $50 million in exemplary damages and another $50 million in compensatory damages.
The actress filed a lawsuit yesterday in Nassau County Supreme Court over the commercial, which debuted during the Super Bowl this year. In the ad, a baby boy apologizes to his girlfriend via video chat for not calling her the night before. The suspicious girlfriend asks, "And that milkaholic Lindsay wasn't over?"
"Lindsay?" the boy replies, just before a baby girl sticks her head into the frame and slurs, "Milk-a-what?" Watch:
"They used the name Lindsay," Ovadia said. "They're using her name as a parody of her life. Why didn't they use the name Susan? This is a subliminal message. Everybody's talking about it and saying it's Lindsay Lohan."
According to the NY Post, Ovadia said, "E-Trade has violated Lohan's rights under New York state civil-rights law and used her 'name and characterization' in business without paying her or getting her approval."
Ovadia wants to force the spot off the air, claiming Lohan is owed $50 million in exemplary damages and another $50 million in compensatory damages.
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