Consumer survey shows Apple and HTC on the rise, RIM and Motorola in decline
7/15/2010 08:46:00 PM
kenmouse
, Posted in
Changewave’s latest smartphone survey results are out and the compiled data confirms what most tech savvy people know: Apple and HTC are on the rise while Motorola, RIM, and Palm are on the decline. The survey queried over 4,000 consumers and questioned them about their future smartphone buying habits. Not surprisingly, the survey revealed that Apple is a driving force in the smartphone market with more than half (52%) of the respondents indicating that they would be purchasing an Apple iPhone as their next smartphone. HTC came in a distant second with 19% showing interest in HTC smartphone offerings. HTC was followed by Motorola (9%), RIM (6%), and sadly Palm (0%).
Looking historically, the survey reveals that Apple and HTC are the only two manufacturers which are generating increased interest in their handsets. Interest in Apple has skyrocketed from 31% to 52% due to the hype surrounding the iPhone 4 launch; while HTC has been propelled upward from 12% to 19% due to the interest in the EVO 4G and the Droid Incredible. Motorola, RIM, and Palm all show a decline as none of those three manufacturers released a new handset in months between March and June 2010. With the myriad of problems affecting the iPhone 4, the low inventory of HTC’s android offerings, and the launch of the Motorola Droid X, it will interesting to see how these figures shape up in the next survey.
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