How Apple could ship 48 million FaceTime devices this year
9/13/2010 12:59:00 AM
kenmouse
, Posted in
Earlier today Fortune published a story about how Apple could potentially ship 48 million FaceTime capable devices in 2010, allowing Steve Jobs to keep his promise of shipping "tens of millions" this year.
The obvious starting point for the math is the iPhone 4, the original FaceTime device. Apple estimates that it will sell 11 million iPhone smartphones this quarter, and another 11.4 million next quarter, which starts at the end of September. The recent launch of the new iPod touch, which also supports FaceTime, could add another 10 million in the last 3 months of this year alone. Even if you consider that not all iPhones sold will be the FaceTime capable iPhone 4, we're probably close to the 30 million range already.
The wildcards, in Fortune's opinion, come in the form of rumors of a new iPad device with a forward facing FaceTime camera and chatter about Apple making FaceTime compatible with the iChat service on its Mac computers. While it might be a bit off-putting to early iPad adopters to see a new model come out so quickly, it's possible that it could show up near the very end of the year. Either way, that probably wouldn't have too huge of an impact. The possibility that all new Mac computers sold in 2010 could be counted as FaceTime devices, however, would add perhaps another 13 million units to the FaceTime camp.
No matter how you look at it, though, FaceTime has the potential for making video calling in the U.S. a reality - even if it only works over Wi-Fi. For now.
The obvious starting point for the math is the iPhone 4, the original FaceTime device. Apple estimates that it will sell 11 million iPhone smartphones this quarter, and another 11.4 million next quarter, which starts at the end of September. The recent launch of the new iPod touch, which also supports FaceTime, could add another 10 million in the last 3 months of this year alone. Even if you consider that not all iPhones sold will be the FaceTime capable iPhone 4, we're probably close to the 30 million range already.
The wildcards, in Fortune's opinion, come in the form of rumors of a new iPad device with a forward facing FaceTime camera and chatter about Apple making FaceTime compatible with the iChat service on its Mac computers. While it might be a bit off-putting to early iPad adopters to see a new model come out so quickly, it's possible that it could show up near the very end of the year. Either way, that probably wouldn't have too huge of an impact. The possibility that all new Mac computers sold in 2010 could be counted as FaceTime devices, however, would add perhaps another 13 million units to the FaceTime camp.
No matter how you look at it, though, FaceTime has the potential for making video calling in the U.S. a reality - even if it only works over Wi-Fi. For now.
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