Nexus One to be launched on the 6th -- will anyone care?
12/31/2009 01:19:00 PM
kenmouse
, Posted in
I’m really looking forward to seeing the Nexus One — based on what I hear, people who have used it are blown away. Greg Sterling at Search Engine Land asks an interesting question though: “Now That Everything Is Known, Will The Google Nexus One Phone Launch Generate A Collective Yawn?“.
Apple does an incredible job of keeping new products under wraps — they use the buzz machine in a way that no other company can. Their secret? Leak some stuff so people get a taste, but make it look like “sources” could just be pulling our leg.
Google giving every one of its employees a Nexus One was a great way to get some initial buzz going — but it quickly turned into full disclosure. Suddenly there are no surprises anymore, and it will be interesting to see how that affects the official launch.
The latest video — 10 minutes of Nexus One goodness — shows a phone that is super responsive, and has a cool animated background. Speaking as an Android user, the Nexus One is still Android — with sub-par applications, and (realistically) a lot of overall catching up to the iPhone to do.
In my opinion, Google will need to have something else up their sleeve if they are looking to keep people talking after the 6th.
What do you think? Will the announcement on January 6th do anything for Google?
Apple does an incredible job of keeping new products under wraps — they use the buzz machine in a way that no other company can. Their secret? Leak some stuff so people get a taste, but make it look like “sources” could just be pulling our leg.
Google giving every one of its employees a Nexus One was a great way to get some initial buzz going — but it quickly turned into full disclosure. Suddenly there are no surprises anymore, and it will be interesting to see how that affects the official launch.
The latest video — 10 minutes of Nexus One goodness — shows a phone that is super responsive, and has a cool animated background. Speaking as an Android user, the Nexus One is still Android — with sub-par applications, and (realistically) a lot of overall catching up to the iPhone to do.
In my opinion, Google will need to have something else up their sleeve if they are looking to keep people talking after the 6th.
What do you think? Will the announcement on January 6th do anything for Google?
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