Android's Dude Problem
2/26/2010 12:37:00 AM
kenmouse
, Posted in
73% of Android users are men, compared to the rest of smartphone platforms, which skew only slightly manward. But really, we should have expected this. (And not in a sexist way!)
The statistic comes from AdMob's January Mobile Metrics report, which is littered with fascinating little nuggets. Like, did you have any idea 65% of iPod Touch users are younger than 17? (For the iPhone, that's 13%, and for webOS, just 2%.) Or that free app downloads across all platforms outnumber paid downloads by nearly 10 to 1? Or that Android users are the stingiest, with only 21% of users purchasing apps on a monthly basis, as compared to the iPhone's 50%? Well now you do! So let's get back to the lady business.
The first impulse for a lot of people will be to make a dig against Android for being too nerdy to appeal to women—an implicit dig against women for not being nerdy or technical enough to appreciate Android, or something. Though there's something to be said for Android's geek-centric rep, that's not the main issue here.
The Droid, as far as Android phones go, is hugely popular—it's far and away the platform's breakaway hit, and represents a large proportion of its mobile web traffic. As such, it could skew any survey like this to the point that Android users stats are almost fully inline with Droid user stats. And the Doird was marketed like this:
The iPhone is a toy, and this is lame. Also: The iPhone is a chick, and this is lame.
It's been obvious for a while that the DROID DUDE HELL YEAH DROID marketing strategy worked. Now we just know who it worked on.
[ReadWriteWeb]
The statistic comes from AdMob's January Mobile Metrics report, which is littered with fascinating little nuggets. Like, did you have any idea 65% of iPod Touch users are younger than 17? (For the iPhone, that's 13%, and for webOS, just 2%.) Or that free app downloads across all platforms outnumber paid downloads by nearly 10 to 1? Or that Android users are the stingiest, with only 21% of users purchasing apps on a monthly basis, as compared to the iPhone's 50%? Well now you do! So let's get back to the lady business.
The first impulse for a lot of people will be to make a dig against Android for being too nerdy to appeal to women—an implicit dig against women for not being nerdy or technical enough to appreciate Android, or something. Though there's something to be said for Android's geek-centric rep, that's not the main issue here.
The Droid, as far as Android phones go, is hugely popular—it's far and away the platform's breakaway hit, and represents a large proportion of its mobile web traffic. As such, it could skew any survey like this to the point that Android users stats are almost fully inline with Droid user stats. And the Doird was marketed like this:
The iPhone is a toy, and this is lame. Also: The iPhone is a chick, and this is lame.
It's been obvious for a while that the DROID DUDE HELL YEAH DROID marketing strategy worked. Now we just know who it worked on.
[ReadWriteWeb]
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