Microsoft's denial over Google could spell disaster

Before I start, I’ll warn that this is simply my opinion, and of course most people will have their own — which I’d love to hear in the Talk Back.

It seems that over the last 10 years, Microsoft has been in denial. Blatantly trying to ignore Google, and passing them off as not a threat. I guess when you are the giant in a space, you don’t want to admit that you’re losing or have lost your mojo, and there are competitors coming up behind you fast. Blinders are wonderful things that keep you marching to your own beat in a relatively straight line — but what if that line is wrong, and your beat is way too slow?



It seems that ever since Ballmer became CEO of Microsoft, nothing exciting has happened at Microsoft, and there’s no better way to visualize that than the stock price — it’s been stagnant ever since he took office. Frankly, it blows my mind that the board and shareholders put up with this.


Stephen Elop (President of Microsoft’s business division) has said that they have no immediate plans to make any applications for the iPad, and that Google is no threat to Microsoft’s business division — which oversee’s software like Microsoft Office. It’s interesting to note that Google has already created iPad versions of most of their applications including Gmail, Google Docs, and more — just in time for Today’s release.

Why is this important? Well, any sane person should be able to see that it does make sense to invest some time and money into something like the iPad, which received hundreds of thousands of pre-orders in under a month. Denial will not get Microsoft anywhere, and it’s about time they started being the company they used to be — innovative, timely, and respected.

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