"Quit Facebook Day" Only Affects 2% of U.S. Users
Have you heard of "Quit Facebook Day?" If not, you're not alone. In response to the recent Facebook privacy issues, a batch of users founded this celebration of-sorts (not on Facebook, obviously) in hopes that thousands more would join their commitment to deactivate their Facebook accounts come May 31. Well, that's tomorrow, and according to a new batch of research from Vision Critical, "Quit Facebook Day" appears to be a bust.
It's unclear whether user apathy or Facebook's recent batch of privacy modifications is the root of the failed attempt. Facebook CEO Mark Zuckerberg unveiled a new batch of simpler privacy options for Facebook in a press conference last week as well as alterations to the kind of information Facebook shares by default with entities that aren't a user's actual friend, amongst other changes.
A variety of institutions praised Facebook's new stance on privacy--users too. According to Vision Critical, 61 percent of 699 surveyed users said that they were happy with Facebook's response to the various privacy concerns surrounding its operations, although 81 percent maintain that they're still going to treat Facebook a little more carefully in regards to what information they use or share on its network.
As for "Quit Facebook Day," only 11 percent of surveyed users had even heard of the event at the time of Vision Critical's survey. While 22 percent of that 11 percent vowed to continue forward in deleting their accounts, the number--once extrapolated--indicates that only two percent of Facebook's entire U.S. user base plans to go forward with account deletion. Quit Facebook Day's official site has 25,157 "confirmed" Facebook quitters as of this article's writing.
"These findings suggest that while Facebook users are becoming increasingly concerned about their privacy and the type of information they are sharing with others, the apocalyptic predictions of mass churn from Facebook are highly overrated and likely fueled by a small but vocal group of highly engaged Facebook consumers," says Matt Kleinschmit, Senior Vice President of Media for Vision Critical.
"Too many users are just too vested in the service to delete their account and dismantle a social network they have cultivated over time," he adds.
It's unclear whether user apathy or Facebook's recent batch of privacy modifications is the root of the failed attempt. Facebook CEO Mark Zuckerberg unveiled a new batch of simpler privacy options for Facebook in a press conference last week as well as alterations to the kind of information Facebook shares by default with entities that aren't a user's actual friend, amongst other changes.
A variety of institutions praised Facebook's new stance on privacy--users too. According to Vision Critical, 61 percent of 699 surveyed users said that they were happy with Facebook's response to the various privacy concerns surrounding its operations, although 81 percent maintain that they're still going to treat Facebook a little more carefully in regards to what information they use or share on its network.
As for "Quit Facebook Day," only 11 percent of surveyed users had even heard of the event at the time of Vision Critical's survey. While 22 percent of that 11 percent vowed to continue forward in deleting their accounts, the number--once extrapolated--indicates that only two percent of Facebook's entire U.S. user base plans to go forward with account deletion. Quit Facebook Day's official site has 25,157 "confirmed" Facebook quitters as of this article's writing.
"These findings suggest that while Facebook users are becoming increasingly concerned about their privacy and the type of information they are sharing with others, the apocalyptic predictions of mass churn from Facebook are highly overrated and likely fueled by a small but vocal group of highly engaged Facebook consumers," says Matt Kleinschmit, Senior Vice President of Media for Vision Critical.
"Too many users are just too vested in the service to delete their account and dismantle a social network they have cultivated over time," he adds.
0 Response to ""Quit Facebook Day" Only Affects 2% of U.S. Users"
Post a Comment
Leave Your Thoughts & We Will Discuss Together