Apple iPads Targeting Netbooks, Not Notebooks
10/03/2010 10:12:00 AM
kenmouse
, Posted in
While the Apple iPad may not be cannibalizing the notebook PC market, the usage patterns of iPad owners are a "dagger at the heart of the usage model for netbooks," an NPD analyst reported Friday.NPD, which tracks retail sales of U.S. products, said in a report that only 13 percent of iPad owners purchased an iPad instead of a PC, while 24 percent substituted the purchase of an e-book reader for the iPad tablet. Nielsen has also constructed its own profile of iPad owners.
And, not surprisingly, iPad customers are more likely to use Apple products, NPD's report found - 48 percent of iPad owners own a Mac desktop or notebook, and 53 percent of iPad owners own a Windows desktop. The latter number is significant, as 75 percent of total householders, including those who do not own iPads, own a Windows desktop, NPD found.
The question of whether the iPad, and tablets in general, have begun taking sales away from typical PCs and netbooks has been a persistent question since the iPad's launch. Wall Street analysts have raised the issue repeatedly in quarterly conference call, with executives from Intel, for example, being asked about the tablet's impact on nearly every quarterly conference call.
With more than $8 million earnings on Friday night, The Social Network is destined for a first place finish at the weekend box office. How much it earns by Sunday night is still an open question, with estimates ranging from $21 million to $27 million. Even if the result is at the low end of that spread, Social Network will win the weekend easily. Wall Street: Money Never Sleeps, The Legend of the Guardians: Owls of Ga’Hoole, and The Town all have a shot at $10 million for the weekend, with each earning around $3 million on Friday night.
Microsoft has filed a major patent infringement lawsuit against Motorola — and indirectly, Google, Linux and open source.
