Apple to test $1 TV downloads
2/11/2010 02:34:00 PM
kenmouse
, Posted in
A new report Wednesday evening says cheaper iTunes TV show downloads could be in the offing. Apple will be offering U.S. TV shows for $1 each, according to the Financial Times. The offer will coincide with the release of the iPad--expected sometime in April--and is described by "people familiar with the discussions" as a "test" to see whether cheaper downloads will result in increased sales.
TV episodes are normally $1.99 for standard-definition and $2.99 for high-definition through iTunes. The Financial Times says that "some" television networks acceded to Apple's push for lower-priced episodes, but it's not clear which ones those are, and Apple isn't commenting.
There was talk before the iPad launch that Apple might at last introduce an iTunes TV show subscription service, but the announcement never materialized. That still is on the table, according to the report, but there are no further details about when this could come together.
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